The Rental Apartment Agency Industry Research Proposal

The Rental Apartment Agency Industry - Research Proposal Example In addition to apartment rentals, we will be providing additional services, which will not be considered our main services, such as car or limo rentals, student admission, translations, and immigration attorneys. We will be targeting people who are coming from the Middle East to start with, then we might expand the business to target a larger segment in the future. You can find more information about targeting and segmentation in the Segmentation section. According to the reports for the Texas medical centers, â€Å"The Texas Medical Center is the largest medical center in the world with one of the highest densities of clinical facilities for patient care, basic science. The Texas Medical Center receives 160,000 daily visitors and over six million annual patient visits, including over 18,000 international patients.† These visitors would definitely need to find the right one or two-bedroom apartments to stay in. We conducted a site survey. Our sample was not too big, 50 Middle Eastern patients and 10 students, and we found the following results: The demand for this service is increasing every year. More patients and students from the Middle East are coming to Houston as mentioned previously because it has some of the best hospitals and schools in the world. The following figures show statistics about the number of patients’ families who come to Houston from Saudi Arabia, Qatar, the Emirate and Kuwait who we managed to get from the consulates and the medical attaches offices. On the other hand, the supply is not great. There are very few new firms that enter this industry. Those who already exist are not providing good quality service or customer service, and they are met with too many complaints to be successful. Also, there is no single firm who can provide all of the many services that we are providing. (More information about competitors can be found in the Competitors section.)